The initial study design was exploratory and focused on assessing usability concerns within the website. In this study, a web-based climate decision support system (DSS) for foresters in the southeastern United States was evaluated by using eye-tracking technology. Unfortunately, these tools are not often evaluated, meaning developers do not know how useful or usable their products are. Total score of a possible 6 for males and females in phase 1 (denoted with “1-”) and phase 2 (denoted with “2-”).ĭecision support systems-collections of related information located in a central place to be used for decision-making-can be used as platforms from which climate information can be shared with decision-makers. Here, “City” refers to the location of the specified city for each of the three tools, an indication that participants were looking at the map data, and “LatLon” refers to the latitude and longitude boxes above the maps, an AOI that is indicative of attention being given to the content above the maps. 3, but showing a comparison of how and where males and females focus their attention during tasks and while answering the related questions. Symbols are also differentiated between phase 1 (denoted with “1-” and open symbols) and phase 2 (denoted with “2-” and filled symbols) and by type of AOI, where “Text” refers to AOIs filled with blocks of text, “Data” refers to AOIs located within the maps, and “Other” refers to AOIs that include color bars, latitude and longitude boxes, and various other buttons.Īs in Fig. Those above the diagonal line mean that females had a higher median visual fixation count than males, and those below the diagonal line mean that males had a higher median visual fixation count than females. Symbols represent the median value of visual fixation counts of males relative to females for individual areas of interest.
#Eye tracking women free#
Males give more attention to the map on the right, whereas females neglect the side maps almost entirely.Ī comparison of where males and females focus their attention during the 5 min of free exploration at the start of the study. Males and females have similar visual fixation patterns for the content located above the center map, and both look at the data within the center map. Red denotes high visual fixation counts, and blue denotes low visual fixation counts. Heat maps for (left) males and (right) females for the phase-2 Cold-Tolerant Markets for Nurseries (previously named Seedling Markets Tool in phase 1). Males fixate more on the data within the center map, whereas females fixate more on the other website aspects. Note that the maximum values for males and females are different. Heat maps for a subset of the (left) males and (right) females for phase-1 Seedling Markets Tool (renamed to Cold-Tolerant Markets for Nurseries in phase 2).